THIS IS US
Hi, I'm Omar.
Senior CRM and lifecycle marketing consulting. Ten years inside the work — most recently as Director of 1:1 Lifecycle Marketing at the NFL, where I helped scale NFL Plus past 2 million paid subscribers.
No templates, no junior staff. Just the senior operator who's done the work, brought into your team to do it again.
THE PRINCIPAL
Who you're working with
OPERATING PRINCIPLES
How I work
Custom over template.
Every engagement gets its own analysis, its own strategy, its own deliverables. If the same playbook worked for every brand, you wouldn't need consultants. You'd need a copy machine.
Senior over entry-level.
You hired me, you get me. Not a junior analyst running the work while I attend the calls. The whole engagement is senior-level from intake to handoff.
Specific over generic.
"40% reduction in review cycles" beats "improved efficiency." Names, numbers, platforms, real examples. Vague advice is how vague outcomes happen.
Honest over polished.
Every recommendation has a downside. I'll tell you what it is upfront. Surfacing tradeoffs makes the work harder and the outcomes better than pretending otherwise.
Decisions over decks.
Strategy deliverables that lead to action, not strategy deliverables that lead to more strategy deliverables. Every output should drive a decision someone can actually make.
Built to leave.
The goal is a function that runs without me. I'd rather work myself out of a six-month engagement than draw it out into a twelve-month one. Sustainable outcomes beat dependency
